PSA Funds
FUNDING PRINCIPLES AND GUIDELINES FOR THE PUBLIC SERVICE ANNOUNCEMENT INITIATIVE
As part of the licensing approval process for OMNI.2, Rogers Media Television made a number of important commitments to finance third-language PSAs made by independent producers on behalf of local organizations and community groups. Within the $50 million in total commitments, OMNI Television will provide $2 million to fund the independent production of ethnic, third-language PSAs. This will take place over seven years (2009).
OMNI Television will be reviewing proposals filed by independent producers seeking to access funds from this initiative and to broadcast these programs on our stations. The purpose of this document is to outline the principles and guidelines to be used by OMNI Television in our review of program proposals submitted by independent producers.
